Senior Executive - HR at Green Honchos Solutions Pvt. Ltd
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Green Honchos Solutions - Manager - Branding & Marketing (6-8 yrs)
Objectives of this Role :
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Responsibilities :
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all online branding and public-facing communications,.
- Conceptualize and execute on multi-channel campaigns (social media platforms/website, etc.) across the client lifecycle, ensuring the alignment of communications and messaging across all channels
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and enhance/amplification of brand positioning in the market
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with client about marketing programs, strategies, and budgets
Skills and Qualifications :
- Bachelor's/master's degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns (preferably with an agency)
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Should have good team management skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
