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12/02 Sanchari Roy
Talent Acquisition at Great Learning

Views:43 Applications:11 Rec. Actions:Recruiter Actions:1

Great Learning - Copy Writer (2-4 yrs)

Bangalore Job Code: 110401

Company Website : http://www.greatlearning.in

Who we are ?

We are an ed-tech company that offers programs in career critical competencies such as Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing and more. Our programs are taken by thousands of professionals every year who build competencies in these emerging areas to secure and grow their careers.

We are on a mission to make professionals proficient and future ready. At Great Learning, our programs always focus on the next frontier of growth in industry and currently straddle across Analytics, Data Science, Big Data, Machine Learning, Artificial Intelligence, Cloud Computing and more!

Impact : 

We are amongst the top 3 ed-tech startups in India in terms of revenue and scale. Over 10000+ professionals have taken our programs and we have delivered 5 million+ hours of learning in analytics. We have a network of 700+ Great Learning Gurus, all of who are industry experts engaged in teaching, guiding and mentoring candidates through our programs.Our analytics programs have been ranked as India's best program for 2015, 2016, 2017 and 2018! We have learning centers established in 7 cities: Bangalore, Chennai, Hyderabad, Gurgaon, Kolkata, Pune & Mumbai
 
Responsibilities : 

- Write and edit image and wall copy for our performance ad campaigns across social media channels and offline channels

- Write enticing email subject lines to increase open rates, and email body copy to improve clickthrough rates

- Write blog headlines that entice readers to click and open our blogs, and occasionally write blogs

- Write a copy for the website to influence visitor behaviour to sign-up for our programs, while communicating our value propositions clearly.

- Write UX copy for the product to drive user behaviour

- Write copy & content for digital and print marketing collaterals such as brochures, pamphlets, standees, banners, handouts & more.

- Work with relevant teams and partners to proofread all research/industry reports being generated as part of content marketing & PR efforts

- Write content for infographics, slide decks, and other visual forms of content

- Constantly experiment with copy to create innovative marketing collaterals, and gauge their performance by tracking relevant metrics.

Requirements : 

- Outstanding writing skills, communication skill, grammatical ability, creativity and with a keen eye for detail

- Proven experience in copywriter role (2+ years)

- Ability to write persuasive copy for a professional audience

- Ability to work across teams and manage requirements across the organization

- Keen interest in upcoming technologies like Artificial Intelligence, Machine Learning, Cloud Computing is a plus

- Hawk-eyed proofreader who lets no typos and factual errors slip by.

- A healthy dislike for cliched phrases, clunky sentences and ambiguous writing.

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