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07/08 Trisha Sikder
Assistant Manager,People Ops at Great Learning

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Great Learning - Assistant Manager - Content Marketing (1-6 yrs)

Gurgaon/Gurugram Job Code: 85968

Assistant Manager - Content Marketing


Job Description - AM Content Marketing :

- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels

- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines

- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives

- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.

- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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