Lead Recruiter at Graymatter Software Services Pvt Ltd
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GrayMatter Software Services - Search Engine Optimization Specialist (4-6 yrs)
As an SEO specialist, you'll need to :
- Knowledge in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- Write original content for webpages - tailored for the target audience
- Make technical recommendations to developers
- Constantly check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes.
