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20/11 Ashritha Shetty
Lead Recruiter at Graymatter Software Services Pvt Ltd

Views:19 Applications:6 Rec. Actions:Recruiter Actions:3

GrayMatter Software Services - Search Engine Optimization Specialist (4-6 yrs)

Bangalore Job Code: 300746

As an SEO specialist, you'll need to :

- Knowledge in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs

- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

- Write original content for webpages - tailored for the target audience

- Make technical recommendations to developers

- Constantly check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement

- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance

- Drive targeted and loyal traffic to a website by community building

Use social media to distribute content and encourage more external sites to link to your content - giving you more authority

- Develop and integrate content marketing strategies

- Monitor the algorithms set by the search engines to keep up to date with changes.

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