HR at Gravity E-com Business Solutions Pvt. Ltd.
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Gravity - App Store Optimization Expert/Digital Marketing Manager (1-10 yrs)
JOB Responsibility:
ASO
- Setup an ASO strategy to optimise and improve App Store conversion rates.
- Analyse performance of games on the Play Store and App Store.
- Develop and update the companies App Store Optimization strategy to take the app to the leading position for appropriate keywords
- Develop an expertise regarding key App Store specificity and make sure these criteria are being efficiently implemented.
- Research and analyse competitor apps
SEO
- Optimising copy and landing pages for search engine optimisation.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Develop and implement link building strategy.
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirement
- Proven ASO & SEO experience.
- Knowledge of HTML & CSS
- Knowledge of app and website ranking factors, app store & search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and ASO
- Excellent written and verbal communication skills
- Ability to work under your own initiative
- Working knowledge of Appannie, Appsflyer, Facebook Ad Manager and Keyword Research tools
- Knowledge of User Acquisition campaigns (Incent & non-Incent)
- Experience of online gaming is desirable but not essential.
Salary Bar - 20,000 - 35,000 per month
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