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15/06 Naveen Kalia
HR Manager at Grand Chemical Works

Views:82 Applications:22 Rec. Actions:Recruiter Actions:3

Grand Chemical Works - Brand Marketing Manager (4-6 yrs)

Delhi Job Code: 218487

Brand Marketing Manager


Designation: Brand Marketing Manager

Reporting To: Managing Director/Sales Head

Experience: Minimum 3 yrs. In reputed FMCG company only.

Salary : UPTO 35K Monthly

- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally

- Develop the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Plan and execute on-ground BTL/ATL marketing activities for the brand as per the Annual Budget.

- Must have in-depth knowledge of various BTL/ATL promotions & should have good liaison with various media & service providers.

- Fully responsible for all online promotions including social media & eCommerce platforms. Working with eCommerce marketing and tracking tools.

- Coordinating with external vendors namely, printers, advertising agency, media agency etc. to ensure smooth execution of day to day / assigned tasks.

- Assume overall responsibility for Brand Activation.

- Market insights; Should have a keen eye for tracking competition and bring out consumer insights

- Ensure coordination with sales department to implement & monitor all marketing initiatives for the Organization.

- Ensure effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

- Drives the formulation of marketing strategy of encompassing the Organization.

- Interacting with internal departments i.e., Design, Finance, Purchase, Quality etc.

- Must have creative mind to develop & approve the branding designs with the deign team.


- Develop strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Financial:

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Strives to increase return on expenditure on advertisement & brand endorsement Key Traits

Required :

- Candidate must have some experience in innovation and new product development.

- Excellent communication and presentation skills;

- Highly organized, a self-starter, resilient and able to perform under pressure.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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