Job Brief :

- We are currently hiring a Social Media Associate to be a part of our marketing team and be responsible to run the strategy around building awareness and achieving social media KPIs. As a Social Media Associate, you will bring creative energy and drive innovation as you create impactful campaigns related to the Company's business. In the position, you should have the ability to quickly identify, prioritize, and execute opportunities that drive brand awareness on Social Media.

Main Responsibilities of a Social Media Associate :

As for responsibilities, the Social Media Associate's job has three core components :

- First, to define the company's social media objectives, second, to coordinate and execute awareness campaigns, and third, to improve the brand presence. Your other responsibilities will include :

- Undertake audience research and develop creative and engaging social media strategies

- Create engaging multimedia content across multiple platforms

- Ensuring consistent messaging that is aligned with the brand

- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest and Instagram adapting content to suit them

- Set targets to increase brand awareness and increase user engagement

- Oversee, plan and deliver content across different platforms using scheduling tools

- Form key relationships with influencers across the social media platforms

- Manage and facilitate social media communities by responding to social media posts and develop discussions

- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and app insights

- Be updated with the latest trends to create relevant topical content

- Working cross-functionally with design, SEO, content, and sales teams to design and execute social campaigns

Key Requirements :

- You have an undergraduate degree.

- You have prior experience in a similar role. Freshers who fit the bill are also welcomed to apply.

- You are curious about content creation, social media and viral marketing.

- You are highly goal driven and work well in fast paced environments.

- You have excellent communication, presentation & interpersonal skills.

- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

- You are comfortable dealing with numerical data.

- You are curious about metrics, execution processes and keep an eye out for details

You should be able to :

- Work both autonomously and as part of a growth management team

- Learn from failures and bounce back stronger with a better plan in place