HR Executive at Goteso
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Goteso - Executive/Manager - Digital Marketing (0-2 yrs)
title - Digital Marketing Executive
Digital Marketing Executive / Manager
If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer. Digital marketers are involved in developing an organisation's multi-channel communication strategies.
They may work across several areas or specialist in a few, depending on the size and requirements of their employer. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
Work closely with the digital marketing team on off-page SEO / link building strategies and activities.
Conduct keyword and link research for targeted industry, competitors and relevant websites to spot new opportunities.
Share articles and blog posts on social platforms (LinkedIn, Twitter, Facebook, Google+, Quora, Reddit, etc.) relevant websites, blogs, etc.
Create content (sales enablement documents, case studies, research reports, videos, newsletters, infographics, website copy, blog posts, Quora/forum responses) to articulate benefits of our offerings.
Monitor, measure and report search & social media activities, trends, results and deliver insights to drive continuous improvement and reinvestment strategies.
Identify and connect with influencers (media outlets, webmasters,journalist, internet celebrities) to place stories about company and other initiatives.
Experience in working with Google Analytics, Google Webmaster Tools, NetInsight, WebTrends, Mixpanel, Appsflyer, Moz (or equivalent) and other relevant SEO & reporting tools.
Good knowledge of any of the following campaign management tools Marketo, Pardot, Eloqua, Silverpop, HubSpot.
Track and analyse website traffic flow and provide regular internal reports.
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Create online banner adverts and oversee pay per click (PPC) ad management.
Eligibility :
B.tech (CSE, IT), MCA, Msc (IT)
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