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05/12 Megha Khandelwal
Brand Manager at Goswole India LLP

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Goswole - Manager - Digital Marketing (5-10 yrs)

Delhi NCR Job Code: 55589

Drive the Digital marketing activities of fashion across all online media. The person would be responsible for developing & executing online marketing campaigns / initiatives with the goal of increasing brand awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business performance through online marketing.

We want to use innovative digital strategies and not just ad-spend to acquire users.

Key Responsibilities:

- Spearheading the entire Digital Marketing activities of fashion

- Goal - Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

- Define online advertising strategy and creation of multichannel advertising campaigns

- Google SEM, Facebook (paid ads, engagement on groups) across our service offerings

- Create, manage, optimize ad spend across these in a data driven approach

- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc

- Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

- Email marketing strategies to drive higher returns

- Developing highly effective & creative demand generation initiatives

- Constantly innovate on channels and advertising to build a competitive differentiation around fashion.

- Must have knowledge of how social media platforms like snapchat & Instagram works

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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