Designation : Google Ads Expert

Work Location : Pursaiwalkam, Chennai

Experience : 3+ Years

Salary : Upto 15LPA

Roles and Responsibilities :

Drive Business Results : Execute digital marketing strategies to achieve impactful business results for clients.

Campaign Analysis and Strategy : Analyze campaign requirements and formulate effective campaign strategies.

Targeting and Ad Content : Identify the right targeting methods, prepare compelling ad content, and create creatives.

Landing Page Setup : Set up landing pages to optimize campaign performance.

Campaign Management : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms.

Account Optimization : Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key metrics.

Keyword and Audience Selection : Be involved in keyword selection and audience targeting, providing recommendations for campaign enhancement.

Reporting and Analysis : Generate and share reports, participate in forming effective paid search strategies.

PPC Campaign Launch and Optimization : Launch and optimize various PPC campaigns, overseeing accounts on search platforms.

Budget Management : Monitor budget, adjust bids for better ROI, and track KPIs to assess performance.

Copywriting : Write attractive and concise copy for advertisements.

New Campaign Development : Suggest and develop new campaigns across multiple channels.

Partnership Management : Maintain partnerships with PPC ad platforms and vendors.

Fraud Prevention : Find ways to reduce the risk of click fraud.

Industry Awareness : Stay updated on PPC and SEM trends.

Desired Candidate Profile :

Google Analytics Proficiency : Strong knowledge of Google Analytics (Google Ads) preferred.

Experience : Minimum 3+ years of hands-on experience in Google Ads management.

Communication Skills : Exceptional written and spoken communication.

Attention to Detail : Exceptional attention to detail.

Organizational Skills : Excellent organizational and project management skills.

Education : Bachelor's degree in marketing, communications, or a related field.

Analytical and Problem-Solving Skills : Excellent analytical and problem-solving skills.

Global Stakeholder Experience : Experience working with globally distributed stakeholders.