Talent Acquisition Manger at Stirring Minds - Career Counseling
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Google AdWords Role (0-2 yrs)
Selected intern's day-to-day responsibilities include:
1. Responsible for planning, executing, and optimizing pay-per-click advertising campaigns on the Google Ads platform.
2. Optimizing campaigns : Google Ads Specialists are in charge of managing campaigns and optimizing them to achieve the best possible results.
3. Conduct keyword research and analysis to identify relevant and high-performing keywords.
4. Promote your business, help sell products or services, raise awareness, and increase traffic to your website.
5. Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies. Campaign managers strategically select from appropriate campaign types based on business objectives.
6. Manage and optimize existing campaigns by aligning them to the latest trends and relevance. This involves monitoring campaign performance, analyzing data, editing ad copy, and other settings to improve results.
7. Monitor key metrics like impressions, clicks, conversions, cost per click and return on investment to understand the effectiveness of campaigns.
8. Landing Page Optimization : They collaborate with web designers or developers to ensure that landing pages are optimized for conversions.
9. Manage social media marketing campaigns; Manage digital advertising campaigns (SEM, Display, Social, Programmatic); Manage SEO campaigns.
