Profile: Google Adwords

Roles and Responsibilities:

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

- Manage all aspects of Google Ad campaigns

- Text Ads, display ads, Shopping ads, Mobile Apps ads, YouTube ads. Facebook Ads, Twitter Ads

- 3 years of experience in handling Google ads

- Create and optimize ad campaigns and paid search landing pages

- Analyze and optimize ad campaigns to increase return on investment (ROI)

- Use Google Ads to drive a variety of online marketing campaigns

- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

- Manage and optimize display campaigns across multiple devices

- Develop PPC strategies to increase online visibility

- Collaborate with a team of marketers, Google Ads specialists, and engineers

Key Responsibilities

- Plan, develop, and execute Google Ads campaigns, including search, display, and video ads.

- Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.

- Monitor and analyze campaigns' performance using Google Analytics and Google

- Ads reports to optimize bids, ad copy, and landing pages for the highest ROI.

- Stay up-to-date with PPC and SEM trends and strategies, including updates to Google Ads, to ensure our campaigns are optimized for changes in the digital marketing landscape.

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

- Provide recommendations and plans for revising the campaign strategy, targeting, and ad creative.

- Collaborate with the marketing team to ensure that Google Ads strategies align with the overall marketing goals.

- Prepare detailed strategy reports and present performance reports to management and stakeholders.

- Identify and test new opportunities within Google Ads for growth and improvement.

Qualifications :

- Bachelor's degree in Marketing, Advertising, Analytics, or a related field.

- Proven experience managing Google Ads campaigns, including search, display, and video advertising.

- Strong understanding of Google Analytics and other marketing tools.

- Knowledge of landing page and conversion rate optimization.

- Excellent analytical skills to translate data into actionable insights.

- Strong attention to detail and the ability to manage multiple projects simultaneously.

- Excellent communication and teamwork skills.

Preferred Skills

- Google Ads certification.

- Experience with SEO and SEM.

- Familiarity with A/B testing and other testing metrics.

- Ability to work in a fast-paced, deadline-driven environment.