Director & COO at Innvocon Learning Solutions
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Google Adwords/Paid Advertising Professional (2-3 yrs)
Roles & Responsibilities :
- Day-to-day management of paid digital marketing campaigns which can include search, display, video, UAC and social advertising strategies across both B2B and B2C business.
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs like ROI, website traffic, conversions, cost and click performance, Impressions/total reach
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
