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08/06 Visvanthi
HR at Cynosure Corporate Solutions

Views:20 Applications:9 Rec. Actions:Recruiter Actions:9

Google Ads Expert - Marketing (1-3 yrs)

Chennai Job Code: 161935

Roles and Responsibilities : 

- The ideal team member will be responsible for driving business results for clients through digital marketing

- Analyse Campaign Requirements

- Create Campaign Strategy

- Identify the Right Targeting Methods

- Prepare Ad Content and Creatives

- Setup Landing Pages

- Setup Campaign

- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

- Be involved in keyword selection and audience targeting

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Generate and Share Reports

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce the risk of click fraud

- Keep abreast of PPC and SEM trends.
 
Requirements : 

- Strong knowledge of Google Analytics (Google Ads) preferred.

- Exceptional written and spoken communication.

- Exceptional attention to detail.

- Excellent organizational and project management skills.

- Bachelor's degree in marketing, communications, or related field.

- Excellent analytical & problem-solving skills.

- Experience working with globally distributed stakeholders.

- Handled budget of minimum 7l-10l

- Should have worked with various clients - real estate, ecommerce, B2B, B2C

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