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05/08 Dharma Narayan Dash
HR - Executive at Goldenkey Venture Pvt Ltd.

Views:28 Applications:14 Rec. Actions:Recruiter Actions:6

GoldenKey - Executive - Digital Marketing (2-4 yrs)

Hyderabad Job Code: 227320

digital marketing executive 

Roles and Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Desired Candidate Profile:

- Bachelors or master's degree in marketing or a related field.

- Proven working experience in digital marketing, particularly within the industry.

- Solid knowledge of website and marketing analytics tools (e.g. Google Analytics, Net Insight, Omniture, Web Trends, SEM Rush, etc.)

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Working knowledge of ad serving tools.

- Experience in setting up and optimizing PPC campaigns on all major search engines.

- Good communication skills and creative writing.

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