Gloify - Executive - Digital Marketing (2-3 yrs)
Job Description :
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal
- Performing keyword research and writing ad copy Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality leads to our websites while maintaining a strong ROI for stakeholder's marketing budget
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Establishing guidelines for content creation to ensure that all materials are consistent with the brand image.
- Social Media Marketing Facebook Marketing Instagram Marketing Linked-in Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimisations recommendations.
- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.
Experience : One Should have worked for atleast 2-3 years on the following :
1. PPC Campaigns
2. Site analysis
3. SEO Tools
4. Content Analysis
5. AdWords and paid campaigns.
6. Leads generation
- Gloify focuses on Enterprise Software, E-Commerce, CRM, Social Media Marketing, and Software. Their company has offices in Bengaluru. They have a mid-size team that's between 51-200 employees. You can view their website at http://gloify.com or find them on Facebook and LinkedIn