18/02 Archana Rahul Ghorpade
HR Manager at Globocom Infotech Pvt Ltd

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Globocom - Executive - Digital Marketing (1-5 yrs)

Mumbai Job Code: 63830

We are looking for a dynamic and experienced Digital Marketing Executive with good experience in affiliate/mobile/digital marketing. Please go through the JD :

Band : Junior Level

Experience : 1-5 years.

Reports to : Business Head

Location : Malad West, Mumbai

Role purpose :

To manage and drive the revenues of the Globocom business in India and Abroad in order to attain market leadership in the business space. Implementation of Digital Advertising / D2C advertising and product initiatives ensuring growth in terms of revenue, market share, and profit, whilst complying with the agreed budget, timescales and agreed policy guidelines as also with all regulatory norms.

Key accountabilities and decision ownership :

1. Should have good expertise in google & Facebook & other search engines.

2. Must have experience in app install based campaigns

3. Should have the knowledge to handle high volume campaigns or drive high volumes to the campaigns keeping KPI in mind on google/facebook or other search engines.

4. Should know how to measure performance for event-based campaigns and to increase ROI through that.

5. Should be able to manage analytics and use the analytics to optimize the cost of install & end KPI .

6. Maximize online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modeling and management, social media, mobile marketing, Facebook marketing

7. Should be able to work on Budgets & budget management.

8. Knowledge of buying media through SSP exchange engines & programmatic buying of ad inventory is an add on.

About Globocom :

1. Globocom is into app development. Presence is in over 31 countries which include MENA region, SE Asian countries.

2. Apps are with Operator billing. The customer is required to register using his Mobile number & confirm purchase in the next step.

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