11/09 Jayant
Hiring at GCR Cloud

Views:55 Applications:11 Rec. Actions:Recruiter Actions:8

Global Channel Resources - Specialist - Digital Marketing (6-8 yrs)

Mumbai Job Code: 90399

Digital Marketing Specialist

Responsibilities :

- Customer acquisition using digital marketing channels.

- Generate qualified leads from digital marketing initiatives.

- Building channels (SEM, SEO, social media, display, affiliate, re-targeting) to acquire new customers on the corporate web site.

- Distributes inquiries and leads to the Sales and Product Marketing teams.

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, re-targeting).

- Landing page and funnel optimization (working with content, design and product marketing teams) to improve content relevance and improve conversion rates.

- Conceptualize new marketing and communication ideas resulting in marketing effectiveness.

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity and marketing objectives.

- Web site optimization and managing performance of web site.

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics.

- Build an execute a Digital Marketing Plan.

- Deliver a positive ROI on digital marketing activities.


- Preferably MBA/PGDM in Marketing with a professional qualification in Digital Marketing.

- The candidate must have 6-8 years of experience in Digital Marketing for B2B Products / Services.

- Experience in marketing of B2B SAAS product will be an advantage.

- Knowledge of CRM software (such as Vtiger, Salesforce) and email marketing tools (such as HubSpot).

- Knowledge of CMS (such as WordPress).

- Knowledge of LinkedIn marketing.

- Knowledge of Social Media listening tools.

- Excellent communication and presentation skills.

Working Conditions : In an office environment

Locations: Mumbai

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