10/09 Jayant
Hiring at GCR Cloud

Views:77 Applications:27 Rec. Actions:Recruiter Actions:9

Global Channel Resources - Product Marketing Communications Specialist (7-10 yrs)

Mumbai Job Code: 90347

Responsibilities:

- Develop the marketing communication strategy and manage marketing programs that drive awareness and organic demand.

- Understand how the product/solution is used by customers.

- Content development and support.

- Conceptualize and create unique product and solution content for a variety of media.

- Content is in the form of newsletters, videos, marketing collateral, case studies, presentations etc.

- Collaborate with the Product Team and Digital Marketing teams to deliver quality content for online and offline marketing activities.

- Manage the company's blog.

- Work closely with PR agency to ensure that there is impact coverage of the brand and stakeholders.

- Ensure the participation of the company in industry events. Coordinate trade show events, seminars, sales meetings and related activities.

- Conduct general market research to keep abreast of trends and competitors marketing movements.

- Execute the Quarterly Marketing Communication Plan.

- Appraise vendors such as the PR agency, Advertising agency, Research agency and others on performance.

Requirements:

- 360-degree analysis - (market, customer, and competitors).

- Be the expert on the customer, the industry trends, and the players in the market.

Qualifications & Skills

- Preferably MBA/PGDM in Marketing with a professional qualification.

- The candidate must have 6-8 years of experience for B2B Products / Services.

- Experience in marketing of B2B SAAS product will be an advantage.

- Knowledge of CRM software (such as Vtiger, Salesforce) and email marketing tools (such as HubSpot)

- Knowledge of CMS (such as WordPress)

- Knowledge of LinkedIn marketing

- Knowledge of Social Media listening tools

- Excellent communication and presentation skills

Working Conditions: in an office environment

Locations: Mumbai

Add a note
Something suspicious? Report this job posting.