Glide Tech Investment Advisory - Brand Engagement Specialist (1-3 yrs)
Are you curious, creative and love consumerism? Come join our team and help us build amazing things in the Fintech space. We are looking for someone with a deep passion for customer acquisition and scaling through digital marketing. As a Marketing Manager, you will build, enhance and maintain the entire marketing strategy using best in class tools used by startups today. You will design and execute customer marketing/acquisition strategy. You will work closely with the Product and Design teams to ensure system consistency as per the design and improve user experience.
- Create, execute and manage omni-channel digital marketing campaigns, with a strong focus on inspiring customers through brand stories and content
- Develop a deep understanding of our target segments and create brand advocacy and awareness with technology-oriented marketing campaigns/initiatives
- Evaluate potential brand partnerships and alliances, which help build brand and customer acquisition.
- Plan, create, implement, and oversee creative, copy, and social media presence
- Drive relevant traffic to the website, landing pages, mobile app stores, social media which results in tangible outcomes
- Own the process for iterative A/B testing of campaigns, creative and content for lead nurturing, messaging, and customer engagement through marketing automation tools
- Continuously analyze marketing metrics and optimize current & future campaigns/initiatives
- Track & manage marketing vertical budgets (online + offline) with a strong focus on ROI metrics
- Scale and automate the growth processes.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
