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06/01 Hira Shakeel
HR Intern at GiTAGGED

Views:25 Applications:10 Rec. Actions:Recruiter Actions:0

GiTAGGED - Execuitve - Digital Marketing (2-5 yrs)

Bangalore Job Code: 192655

- Manage both on-page SEO and off-page SEO for the company.

- Develop and map out SEO and Social Media content.

- Reviewing/writing necessary content for the landing page.

- Setting up and executing digital advertising campaigns on platforms of Facebook, Google AdWords campaign, etc. by performing necessary keyword research or conceiving landing page content, layout & design.

- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

- Focus on a combination of tactics and strategy for SEO/SEM/SMM.

- Performing periodic technical audits on the website, making short and long term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.

- Consulting with web developers to ensure the necessary technical architecture is in place.

- Monitoring SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities.

- Keyword research on the company's site by considering the existing SEO reach, competition bench marking and cross-channel analysis to arrive at targeted keyword sets.

- Continually analyze results to optimize website content,as well as reporting progress and results.

- Working Knowledge of Google Analytics and Reporting Platforms.

- Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations.

- On Page Optimization Conduct detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization.

- Content Strategy With keyword research as the fundamental input conduct a deep dive on site content to contribute to a content strategy.

- Off page SEO - in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.

- Conduct data analysis on SEO and derive actionable insights to enable continuous optimization.

- Posting the product on different e-commerce websites, Catalogue management, Category wise posting, and online sales.

Required Knowledge :

- Should have knowledge about E-Commerce Marketing.

- Strong understanding of digital marketing channels, tactics, analytics, and reporting.

- Basic knowledge of HTML/CSS/JavaScript, Word press & Adobe Photo shop/image manipulation.

- Experience in creative writing, good command in written/spoken grammatically correct English.

- Up-to-date with the latest trends and best practices in digital marketing.

- Hands on experience in using Google Search Console, Bing Places, Googly My Business, Google Tag Manager, etc.

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