GetMyUni - Paid Media Executive (1-2 yrs)
Job Description - Paid Media Analyst
About GetMyUni :
- GetMyUni is a Times Internet-backed ed-tech startup disrupting the college admissions space in India. We are a social college search platform which empowers students with making the most important decision of their life - which college to join by giving them access to exhaustive college information, data points, a student is given ratings, reviews, forums, and a student connect platform.
- We're looking for a digital marketing professional with at least 1 year of experience in the domain of Adwords SEM & Facebook Paid Ads.
Responsibilities include :
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals-
- Track, report, and analyze website analytics, PPC initiatives and FB Paid Ads
- Understanding campaigns and creating relevant ads
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links and strategize the best plan ahead for the business
Required Skills :
-The Performance Marketing Analyst will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- Proven SEM experience and success managing PPC campaigns across Google
- Well-versed in Facebook performance marketing, conversion, and online customer acquisition
- Strong Analytical Skills And Experience Generating Campaign Performance Reports
- Candidates from Media Agency background would be preferred