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21/01 Ranjith Kumar
HR at GetMyUni

Views:21 Applications:6 Rec. Actions:Recruiter Actions:0

GetMyUni - Manager - Digital Marketing (3-4 yrs)

Anywhere in India/Multiple Locations Job Code: 194794

We're looking for a digital marketing professional with at least 2-3 year of experience in the domain of Adwords SEM & Facebook Paid Ads.


Responsibilities include :

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums

- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals

- Track, report, and analyze website analytics, PPC initiatives and FB Paid Ads

- Understanding campaigns and creating relevant ads

- Perform ongoing paid keyword discovery, expansion, and optimization

- Research and analyze competitor advertising links and strategize the best plan ahead for the business

Required Skills :

- The Digital Marketing Manager will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.

- Proven 3+ yrs of SEM experience and success managing PPC campaigns across Google

- 2+ yrs well-versed experience in Facebook performance marketing, conversion, and online customer acquisition

- Strong Analytical Skills And Experience Generating Campaign Performance Reports

- Candidates from Media Agency background would be preferred.

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