11/02 Ranjith Kumar
HR at GetMyUni

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GetMyUni - Manager - Digital Marketing (1-5 yrs)

Bangalore Job Code: 62974

Digital Marketing Manager

GetMyUni is a TimesInternet backed ed-tech startup disrupting the college admissions space in India

We are a social college search platform which empowers students with making the most important decision of their life which college to join by giving them access to exhaustive college information, data points, student given ratings, reviews, forums and a student connect platform

Candidate should have very strong experience in :

- Mass e-mail Marketing

- Other performance marketing channels [eg: Google AdWords, Facebook, SMS campaigns]

Key responsibilities include :

1. Solid knowledge of mass e-mail marketing ensuring high open rates/CTRs and should know how to avoid falling in promo/spam

2. Mass e-mailing, knowledge of procuring databases, knowledge of a network/affiliate marketing business is a plus

3. Should have worked with bulk e-mails in the past

Good to Have :

1. Excellent knowledge and experience of SEM, Google Ad words, Google Analytics and expert in managing paid search campaigns

2. Should have been involved in a lead generation [CPM, CPC, CPL, CPA etc] via Google/Facebook/Email Marketing

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

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