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20/10 Ranjith Kumar
HR at GetMyUni

Views:107 Applications:34 Rec. Actions:Recruiter Actions:34

GetMyUni - Head - Growth (3-5 yrs)

Anywhere in India/Multiple Locations Job Code: 181752

Job Description- Head of Growth

GetMyUni:

- GetMyUni is a TimesInternet backed ed-tech startup disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - which college to join.

IELTSMaterial.com

- We are one of the leading web portals for free IELTS self-study material, enabling millions of learners globally to score high in their IELTS exam and study at their dream destinations.

- We are a part of the Getmyuni Education Group - a leading EdTech platform based out of India, backed by Times Internet, India's largest digital media company.

Description : 

- Ideate strategic execution plans to drive new user growth and revenue for the category

- Analyze user acquisition data and collect user insights periodically to build efficiencies in campaigns and share feedback with business and quality teams for product improvement.

- Key negotiation activities to liaise with educators to further augment ideation and successful execution of planned campaigns. Increase distribution channels for the business by inking strategic partnerships with relevant channels/partners.

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

- Manage a team to drive operations and execution for the planned initiatives

- Collaborate with cross-functional leaders - marketing, design, business, and legal to ensure the efficacy of planned campaigns/events.

- Test and optimize marketing tactics for customer acquisition (e.g. online events, creative workshops, partner channels, collaborations)

- Propose creative new projects, that attract prospects and improve the conversion funnel

- Conduct and present competitive analyses and market research

Requirements :

- Over 3-5 years of experience owning and leading result driven growth initiatives in the internet industry with at least 1 year in fast paced start-ups

- Mandatory Tier 1 degree

- Business intelligence around best practices and current trends in the world of content

- Ability to work with senior management on critical business initiatives

- Excellent communication, collaboration, and planning skills with attention to detail

- Outstanding analytical and problem-solving skills

- Prior experience in education technology leading user acquisitions is a Plus

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