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28/05 Ranjith Kumar
HR at GetMyUni

Views:1534 Applications:447 Rec. Actions:Recruiter Actions:445

GetMyUni - Google Adwords Specialist (2-4 yrs)

Bangalore Job Code: 120085

About GetMyUni :

GetMyUni is a Times Internet-backed ed-tech startup disrupting the college admissions space in India. We are a social college search platform which empowers students with making the most important decision of their life - which college to join by giving them access to exhaustive college information, data points, a student is given ratings, reviews, forums, and a student connect platform.

We are looking for a Motivated and result-driven Digital Marketer to join our team! As a Digital Marketing Manager ( Google Ads Specialist), you will be responsible for :

- Complete responsibility of Google and Facebook ads.

- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)

- Conduct keyword research and optimize the campaigns.

- Research and analyze competitor advertising links and strategize the best plan ahead for the business

- Optimize the ad copy, landing pages for the best lead quality.

- Optimize the campaigns regularly for improving the performance.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Measure and report performance of all marketing campaigns, and assess against goals.

- Brainstorm new and creative growth strategies.

Secondary Responsibilities

- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.

- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.

Skills Required / Pre-requisites:

- Proven 2+ yrs SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition.

- The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.

- Should have a good understanding of Google Analytics.

- Must be a graduate, MBA will be a plus.

- Should possess excellent communication skills.

- Strong analytical and problem-solving abilities.

- Should be aware of all the latest digital marketing tactics and strategies.

- Should be willing to work in a dynamic startup environment.

- The ability to think creatively and work independently a fast working environment.

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