HR Executive at Get Me Rank
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Get Me Rank - Google Adwords Role (1-2 yrs)
- Managing Paid Campaigns on Google Ads - Search, Shopping, Display, Youtube, and Bing.
- Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages, setup and monitoring of campaign bidding
- Understanding client business and requirements. Formulating strategies and road map for the successful delivery of PPC campaigns.
- Campaign planning and implementation, budget management, performance review, optimisation and analysis for all assigned SEM Accounts
- Set up Goals, Funnels in Google Analytics. Analyse user behaviour & campaign performance.
- Reporting: Help team generate reports to analyse account performance and report the same to the clients on a weekly and monthly basis.
- Developing recommendations based on Ads /Analytics to drive decision making across various spectrum's of online marketing
- Staying on top of current search engine news, trends and Pay Per Click practices
- Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
- Deep understanding of Google Merchant Accounts, Amazon Seller and Seller Ads, Bing Shopping, and other shopping sites
- Familiar with Google Analytics, Google Ads, and downstream metrics measurement and funnel optimization and conversion a plus
- Generating reports to analyze account performance and reporting the same to the clients on a weekly and monthly basis. Knowledge of Google data studio, Supermetrics will be a plus
Eligibility Criteria :
- Must have the expertise and have worked on campaigns across Search, Shopping, Display and YouTube Ads.
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Ads campaigns.
- Must know how to optimise campaigns based on bids and quality scores.
- Must be well aware of the anatomy of a highly converting landing page and know how to set up A/B Test to ensure campaign success.
- Must know tools to analyse campaigns of competitors and benchmark performance accordingly.
- Ecommerce experience is a plus point
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