GEP - Manager - Digital Marketing (7-12 yrs)
Digital Marketing Manager
About the function / Business Line : Sales & Marketing - Marketing
Job Location : Airoli, Navi Mumbai
Position Title : Manager - Digital Marketing
Key Result Areas/Job Description :
- Proven 8 to 10 yrs. of experience in Digital marketing with international experience of working in SMM, SEO and Web Analytics across UK, US markets
- Owned & managed various owned media activities including, SEO, SEM & Social Media Marketing
- Managed offsite and onsite optimization projects and reporting on performance
- In-depth experience with website analytics tool e.g. Google Analytics
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Best in practice of current B2B organic social media content promotion practices across all social media channels
- Fluent in using SMM tools like Hootsuite, Sprout social, Buffer etc
- Work with print and other third party media vendors to ensure timely completion of project
Required Competencies :
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in SEO, SEM & SMM
- Excellent Team & Vendor Management skills.
- Exceptional stakeholder & project management skills - In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of ranking factors and search engine algorithms
- Excellence on MS Excel and MS office
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