About GenY :

GenY Medium is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at social media marketing:

1. Consumer understanding, 

2. Content Marketing 

3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at http://www.genymedium.com/

Job Summary :

- This role would require the person to oversee content for brands across lifestyle, health, education, events and celebrities, etc.

- The person will be working on various kinds of content including Social Media posts (Facebook/ Twitter/ LinkedIn), Blogs, Infographics, Emailers, etc.

- He/she will also need to come up with creative Social Media campaigns for brand building and audience engagement.

- Working with a young and dynamic team of marketers, creative designers and technology team, the role offers a great learning opportunity in brand building and value creation for businesses across the industry sectors.

Responsibilities :

- Review content for multiple social media platform, Ads, Infographics, Emailers, Blogs for the allotted clients

- Research about the client to understand their consumers, competition and strategize content accordingly

- Ideate on Social Media campaigns & create content for the execution of such campaigns

- Use Social Media Analytics tools to understand the impact of content marketing in Customer engagement and change plans accordingly.

- Communicate with clients on the service expectations and work on their feedback on content delivery

Knowledge/ Skill Set Required :

- Outstanding written and verbal communication skills

- Creativity and ability to think of new ideas

- Understanding of Social Media Platforms - Facebook, Twitter, Youtube, Pinterest, LinkedIn, etc

Education : Masters/Bachelors in English, Media Comm, Journalism & Advertising

Experience : 3 to 5 years of experience in writing for marketing and advertising. Agency experience of at least 1 year.

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