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14/04 Credence Team
Consultant at Credence Consulting

Views:589 Applications:194 Rec. Actions:Recruiter Actions:13

General Manager - National Sales - Personal Care/FMCG - West India (16-22 yrs)

Any Location Job Code: 117558

General Manager - National Sales - Cosmetics


Well established consumer products company with excellent track record, operating in the cosmetics and beauty segment. Demonstrated track record in pioneering a new category. Extremely strong capabilities in product development, innovation, MR, marketing, brand building, online sales. Also has its own branded stores. PE funded. Looking to hire a GM Sales for its sales, covering both general trade and modern trade at the national level.


- Develop and implement the overall sales strategy as per guideline with focus on Beauty Advisor Led Counters and Premium Counters and plan for All India including roll-out of general trade and modern trade.

- Own and lead the sales vision and action plan.

- Build the sales organization by designing and implementing the overall sales organization structure as per strategy, on-boarding of required staff, oversee training and motivate and guide them to achieve targeted results.

- Conceptualize and evolve the Sales & Distribution strategy, plan, and forecast and ensure alignment with Marketing, Supply Chain, Finance and Sales Regions on processes and deliverables.

- Enhance sales productivity of the front-line by implementing enhanced sales improvement metrics.

- Develop and implement customer marketing strategy.

- Position will involve travel.


- PGDM from leading business school, with 16 -22 years in personal care sales in India.

- Preferably have deep experience in the cosmetics and beauty space and in building Beauty Advisor Led counters, general trade / distribution network preferably for a new brand entering the market.

- Should preferably have prior experience handling national sales. Must have worked in atleast two regions (not just a particular region) within the country

- Should have worked in companies with strong process orientation, known for best practices in FMCG general trade sales.

- Should be able to rapidly build teams and should have prior experience in scaling up businesses.

- Highly proficient at MIS designing and implementation.

- An entrepreneurial approach to work.

- Ambitious and driven.

- Strong work ethic and integrity.

- Impeccable leadership, communication and interpersonal skills, with a desire to produce outstanding output at all times.

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