Associate at ACH Management Consulting
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General Manager - Marketing - Skin Care/Personal Care (12-22 yrs)
- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.
- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
- Regularly collects and analyses competitor information through market intelligence and other sources.
- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.
- Develops market entry strategy for previously untapped geographies based on market intelligence.
- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.
- Develops standardised Systems and Processes to enhance performance and remove redundancies.
- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
- Ensure timely PMS implementation adhering to specified procedures.
- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.
- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.
- 12+ Years of work experience.
- 3 to 4 Years experience with Skin Care category.
- Want someone from mass product portfolio
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