26/08 Chandrani Sengupta
Senior Consultant at Xperia Executive Search LLP

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General Manager - Marketing - FMCG (15-20 yrs)

Noida Job Code: 88332

Job description:

Manage the Marketing activities to ensure achievement of set objectives and with aim to see individual Brands gaining leadership in their respective areas

Responsibilities:

- Plan & develop systems & procedures to improve the operating quality & efficiency of the department.

- Design & implement the Annual Brand Marketing Plans to achieve the qualitative & quantitative marketing objectives.

- Need based Market Research in Co-ordination with external Agencies.

- Identifying new products for launch.

- User friendly & market acceptable packaging in co-ordination with concerned departments.

- Provide inputs for strategic Pricing of all assigned products.

- Advertising and sales promotion to achieve the desired brand personality/identity.

- Monitoring and reviewing of all products performance against Budget.

- Guiding & motivating the Brand Team.

Key Accountabilities:

- Brand building of assigned products.

- Bottom line of the assigned products (Pricing).

- Identification of new products within specified segments.

- Training & coaching team members.

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