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06/11 Rupen Doshi
CEO at Future Tech

Views:209 Applications:81 Rec. Actions:Recruiter Actions:4

General Manager - Marketing - Advertising Firm (10-15 yrs)

Mumbai Job Code: 97345

- Responsible for the overall brand building of the Centre by ensuring effective & comprehensive advertising & PR

- Manage Market Communication (Advertising + PR), Events & IP, large scale events, Digital & Direct Marketing

- Regular advertising using all possible media as well as good PR coverage of various events/ occasions/initiatives

- Prepare a detailed advertising plan, brief the agency & ensure effective implementation of the various components of the plan

- Plan outdoor hoardings & signage on the basis of the size, type of signage, position etc.

- Update the target audience through a newsletter (new offers, new stores, retailer participation through interviews & features, along with advertising agency

- Effective use of various social media (Facebook, Twitter, etc.); maintain a connect with select target audience, promote various initiatives

- Promote various activities of the Centre by exploring partnerships with magazines & radio channels, as barter or otherwise

- Monitor performance of agencies against Service Level Agreements (SLAs) & evaluate after post every event

- Strong in Advertising, PR, understand designing & outdoor advertising, branding & retail promotions; Corporate Communications, Digital, events; good presentation & communication skills

- MBA in Marketing, 10-15 years- experience

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