HR at Gaptheory Designs
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Gaptheory Designs - Digital Marketing Professional (1-3 yrs)
Job description :
Job Profile : Digital Marketing Specilaist
Experience : 1-3
Location : Bangalore
Responsibilities :
- Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
- Create and manage link-building and content marketing strategies.
- Develop and maintain a social media presence.
- Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.
- Forecast marketing campaign growth and return on investment (ROI) and report these to leadership.
- Manage and write copy for email and social media marketing campaigns, among others.
- Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
- Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.
- Develop projects, including delegating tasks, adhering closely to deadlines and budgets, and developing and revising ideas.
- Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns.
Required Skills :
- Strong Knowledge in managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- Strong knowledge in setting up and optimizing Google AdWords campaigns.
- Good Knowledge of A/B testing and multivariate experiments.
- Strong knowledge of ad serving tools (e.g., DART, Atlas).
- Strong Knowledge in optimizing landing pages and user funnels.
- Must have Google Analytics certification.
- Strong knowledge with marketing automation tools (e.g., HubSpot, Marketo).
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator)
- Good at Content Development and Presentations- presentations is Must
- Good at Graphics Designs
- Knowledge and Experience preferable
Job Types : Full-time, Permanent
Pay : 20,000.00 - 30,000.00 per month
Benefits :
- Paid sick time
- Paid time off
Schedule : Day shift
- Monday to Friday
Supplemental pay types :
- Overtime pay
- Performance bonus
Education : Bachelor's (Preferred)
Experience :
- Digital marketing : 1 year (Preferred)
Total work : 1 year (Preferred)
Work Location : In person
