Human Resources at Games2win India Pvt. Ltd.
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Games2win - Manager - Digital Marketing (2-6 yrs)
Manager - Digital Marketing
Looking for Manager - Digital Marketing
Based in: Mumbai
Reporting to: Head of Revenue
Experience required: Minimum 2 years of work experience.
What do you need to do ? (Role and Responsibilities) :
Marketing & User Acquisition :
- Drive & manage user acquisition for our mobile games (on Android and iTunes) via internal channels & external channels with a focus on ROAS.
- Track and optimize activity to increase downloads & ROI from these channels.
- Ensure that all campaigns are planned, tracked and operated towards specific business and growth objectives.
- Measure and optimize on performance - ROI, retention, engagement, etc.
- Plan, manage and execute to achieve optimum ROI per acquisition.
- Create & maintain reports to communicate the performance of the campaigns to internal stakeholders.
- Stay up to date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions
Who could you be ? Background and Experience :
- At least 2 years of experience in User Acquisition for Mobile Applications (experience in the gaming domain is preferred).
- A clear understanding of business and engagement metrics like LTV, CPI, Retention, etc.
- Has experience running ROAS campaigns.
- An analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
- Function quickly in a fast-paced, deadline-oriented environment.
- Comfortable with Excel
Educational Qualification :
Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background.
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