Game Marketer

- As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.

Responsibilities :

- Build the marketing strategy of our game launches

- Come up with the right messaging strategy for new projects, based on the game pillars and audience insights

- Proven experience on setting up the campaigns.

- Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment

- Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement, conversion)

- Deeply understand internal teams marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts

- Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they are on par with the market and audience expectations

- Benchmark emerging tactics and trends on the market with a focus on mobile games

- Create recommendations, pitches and documents that are strategically grounded, of superior textual and visual quality, and that turn complex business situations into easy-to-understand experiences

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