Talent Acquisition Manager at Galvanize Global Education
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Galvanize Global Education - Product Marketing Role (1-6 yrs)
Product Marketing Specialist :
Key Responsibilities :
1. Understand the market landscape and work with product management, leadership, marketing and sales teams to develop positioning, value proposition, differentiation, and utility for Galvanize products
2. Develop a deep understanding of the Galvanize product and features and use this knowledge to build core product narrative and amplify by creating messaging, value propositions, user benefits, and other assets to support marketing and sales campaigns.
- Influencing Product Roadmap based on your understanding of the changing market landscape and customer buying patterns
3. Analyze and gain insights into customer use of product offerings, new opportunities and buyer personas at the target client segments
4. Support the business strategy of penetration across strategic client segments. Work with the regional marketing team to design and execute multi-channel marketing programs to enhance sales for the solutions
5. Develop, Manage, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
6. Generate and increase leads for every month.
7. Manage and maintain the organization's website(s) and landing pages to drive traffic and generate leads.
8. Develop promotional best practices tactics to maximize sign ups and attendance for various events
9. The Digital Marketing Enthusiast at Galvanize will have a challenging responsibility of building the brand using various touch points such as youtube, website, social media pages, online and mobile apps, webinars and online advertising platforms & many others.
Knowledge/Skills Required :
1. Hands-on experience of having driven (some, if not all) of the following activities - GTM campaigns, Analyst relations, Product launches, Sales enablement
2. Ability to build strategic perspective and influence at senior level
3. High impact communication across multiple formats: Full professional proficiency in English
4. Thorough understanding of content-led brand development principles, frameworks, techniques and best practices
5. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
6. Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy.
