B2B Demand Generation Manager

Who we are looking for:

- We're looking for a strategic, highly quantitative, hands-on person to lead demand generation initiatives.

- This role will be accountable for overall outbound strategy, creating and implementing high-performing lead generation campaigns that will consistently raise awareness and produce high-quality leads for the sales team to ultimately drive customer and revenue growth.

- The candidate will be responsible for collaborating with the management team, and others as needed, to develop and create content for various channels.

Responsibilities:

- Evaluate and experiment on different channels to find the most cost-effective and scalable ways for a high-quality lead generation.

- Building and maintaining a 3x rolling pipeline in the Mid-Market India business (300 to 5000 employees) for all the Business Development Executives.

- Develop, build, and optimize email automation and nurture programs to move prospects through to conversion.

- Qualifying and disqualifying inbound leads in a high-volume environment using calls, emails, and LinkedIn in mails.

- Representing our brand as the first point of contact with C-level executives, decision makers, and influencers.

- Building credibility and value in our solution through strategic research and preparation

- Collaborating with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.

- Convert cold calls emails to warm conversations and opportunities in rapid cycles.

- Achieving your target and helping build a system that consistently hits quotas.

- Dive into the product. Familiarize yourself with the ins and outs of it.

- Be able to create content with various tones.

Requirements:

- Experience working at a startup.

- Data-driven mindset.

- Experience in a fast-paced, lead generation focused B2B technology focused organization. Brownie points if it is a SaaS Company.

- Experience in lead generation tools.

- An excellent program and project manager with outstanding written and verbal communication skills.

Why we think you'll love it here:

- You'll work alongside amazing, high-performing colleagues

- Fast career growth, impact, and progression - Lead Generation is critical to us and this will be a masterclass for the same

- Energetic, highly skilled, passionate & fun work culture.

Desired Experience: 2-6 years

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