Job description

Fashion TV India :

Greetings from FASHIONTV/ FTV...

World's Largest Fashion Brand backed with the most viewed, proven and stable high-end Luxury

Fashion and Lifestyle Media House.

www.fashiontv.com

www.company.fashiontv.com

" People from Mumbai only "

" Dedicatedly from Ad Agency "

Job Title: Senior Copywriter

Job Description:

We are seeking an experienced and highly skilled Senior Copywriter to join our marketing team. As a Senior Copywriter, you will play a key role in developing and executing creative and compelling copy across various channels and platforms. You will collaborate closely with the marketing team, creative team, and clients to deliver impactful messaging that aligns with brand strategy and marketing objectives.

Responsibilities:

1. Develop creative and strategic copy for various marketing materials, including websites, social media campaigns, email marketing, print ads, video scripts, blog articles, product descriptions, and more.

2. Collaborate with the marketing team to conceptualize and execute integrated marketing campaigns that effectively communicate key messages and engage the target audience.

3. Conduct thorough research on industry trends, target audience behavior, and competitors to inform and enhance content development.

4. Write clear, concise, and engaging copy that aligns with brand voice and tone guidelines.

5. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.

6. Provide strategic guidance and recommendations to the marketing team and clients regarding messaging and copywriting best practices.

7. Collaborate with designers, art directors, and other stakeholders to develop and refine creative concepts and ideas.

8. Stay updated with industry trends, emerging technologies, and best practices in copywriting and marketing communications.

9. Mentor and provide guidance to junior copywriters, providing feedback and fostering their professional growth.

10. Manage multiple projects simultaneously and meet deadlines while ensuring high-quality deliverables.

Qualifications:

1. Bachelor's degree in English, Journalism, Communications, or a related field.

2. Proven experience as a copywriter or senior copywriter, preferably in an agency or in-house marketing environment.

3. Impressive portfolio showcasing a diverse range of copywriting samples across different channels and industries.

4. Excellent writing and editing skills, with a strong command of grammar, punctuation, and style.

5. Strategic mindset with the ability to understand and align copy with brand positioning and marketing objectives.

6. In-depth knowledge of marketing principles and consumer behavior.

7. Proficiency in conducting market research and competitive analysis to inform content development.

8. Familiarity with SEO best practices and keyword research.

9. Strong conceptual thinking and the ability to generate innovative ideas.

10. Excellent collaboration and communication skills, with the ability to work effectively in cross-functional teams.

Note: The above job description provides a general overview of the typical responsibilities and qualifications of a Senior Copywriter. The specific duties and requirements may vary depending on the company and industry.

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