HR at FruitBowl Digital Media Pvt. Ltd.
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FruitBowl Digital Media - Media Planner (1-3 yrs)
- Meeting clients to understand their advertising strategy and building up a picture of their target audience.
- Analyzing and researching the target audience's character, purchasing, and media habits.
- Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date.
- Advising the creative team and clients about the most effective media combination.
- Considering appropriate timings of media activities, based upon usage patterns and seasonal factors.
- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
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