Recruitment lead at Fresh World
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FreshWorld - Executive/Assistant Manager - Field Marketing (0-1 yrs)
JD - Executive/ASST.MANAGER - Field Marketing
Designation Executive/ASST.MANAGER - Field Marketing
Number of Reportees NA
Reason for Existence (Objective/s Statement) :
This is a critical revenue generating function and the cornerstone of our approach!. The Exec/Asst.Manager -Field Marketing is responsible to Plan, Orchestrate & Coordinate all marketing activities for FRESHWORLD for all retail channels. It currently is critically rolling out the SMART CART APP project. To Ensure the FRESHWORLD retail brand is made aware for the targeted
audience by a focused and calibrated approach. Closely work with the sales and operations team and facilitate all marketing activities/support to achieve the business goals/plans for the SMART CART App project.
- Liaise with the marketing agency and coordinate all activities as the First Person Responsible from FRESHWORLD.
- Co develop marketing Plan for rolling our FreshWorld App.
- Identify vendors for all marketing related activities and liaise for execution after internal approvals.
- Conduct study's anticipating launch of our products into specific geography& areas
- Develop cost effective and high impacting launch programs which will facilitate the business goals of FRESHWORLD.
- Understand buying behavior of consumers of universe of products and services that FRESHWORLD operates in and
- arrive at why consumers buy Non FRESHWORLD products and services- Develop and counter this behavior and ensure
- consumers adopt to FRESHWORLD products and services.
- Develop marketing programs based on low cost high impact model and ensure awareness, visibility & conversion happen at the FRESHWORLD Smart Carts.
- Be the watchdog for effective implementation of schemes and promos by TSM's and flag off all concerned for aberration,
- correction and improvement.
- Responsible for developing of process and programs which will ensure accurate
- Consumer Satisfaction
- Wider penetration
- Deeper off take with customer
- Competition tracking, market intelligence
- Ensure all smart cart branding is optimal and maintenance of the same on an ongoing & continuous basis.
Supervised by :
Team composition (if any) NA
External Linkages (within the company or outside) Extensive- FMM Activities Involves downward /upward functional interaction at local and Intra functional interaction, marketing agency, Vendors interaction, Customer interaction, Consultants interaction
Required Qualification/ Work experience :
- Graduate with good communication and field skills
- Workplace Outdoors/Indoors
Largely Outdoors ONLY