Freshtohome - Assistant Manager - Performance Marketing (4-6 yrs)
Key Skills :
- Hands-on FB Ads Manager, Google Adwords, Affliate, Alliance, Re-targeting and other digital channels
- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Passion & hustle to take on & solve problems individually and within cross-functional teams.
- Strong verbal and written communication skills and collaborative working style are a major plus.
- Managing a small team of digital marketing executives / analysts and building a team over time
Basic Qualifications :
- 3 - 5 years of experience in a digital marketing role, ideally from ecommerce or consumer
SaaS platforms and having managed budgets upwards of 1cr. per year
- Education qualification from top tier engineering colleges (IITs / NITs)
- Having exposure in both India and international markets is an added plus
- Having SQL knowledge is a plus
Roles and Responsibilities :
As a member of the digital marketing team, you would need to:
- Devise innovative growth strategies, by developing a deep understanding of our target consumers
- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business
- Identify new growth opportunities within your channels and outside to acquire new and engaged users.
- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.
- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.
- Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager to map customer journeys and buyer segments.
- Create a performance metrics framework to set and evaluate goals for every campaign.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
