High-growth startup funded by leading Indian and global investors building a next-generation social marketplace.

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow FreeUp's user base across India while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Candidates with start-up experience in the consumer tech space are preferred.

The position is to be based in Bangalore.

Digital Marketing Manager Responsibilities:

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with business priorities

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey

- Reviewing and optimising the design and content of all online assets including the company website and social media pages

- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels

- Using A/B testing to optimize digital marketing performance

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Working on Search Engine Optimization and app store optimization

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Digital Marketing Manager Requirements:

- You have a degree in Marketing, Business Administration or related field.

- You have prior experience in a similar role.

- You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Tableau.

- You have excellent written & verbal communication skills.

- You are a creative thinker and problem solver.

- You thrive in matrix environments and are adept at building relationships with different stakeholders.

About FreeUp : 

FreeUp is a pan-India community that helps you declutter, recycle, and save money in a fun way! You can give your things to people who might need them in an effortless manner. In return, you earn points and/or cash to grab things you like at an amazingly low cost! We service over 26,000+ PIN codes across India, providing free doorstep pickup for a wide array of products including fashion, kids, home, beauty, books, gadgets, and more.

What you will get:

- A team that is invested in your career growth and development

- Competitive salary

- Work alongside experienced and diverse talents

- Flexible vacation / paid time off policy

- Career growth opportunities

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