Founder at Pankhuri
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Freelance - Search Engine Optimization Specialist (2-6 yrs)
Pankhuri is India's first virtual assistant on chat for women.
Our core category is bridal in which we assist brides in discovering and buying desired wedding looks which includes attire, makeup artist and photographers. Our recommendation on chat gives curated options in form of video catalogues which solves for selection and enables conversational commerce.
By asking questions and understanding individual preferences of style, taste, purchasing power and other psychographic factors, our understanding compounds over time and improves the quality of decision making.
Desired Skills and Experience
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
1.Excellent knowledge of SEM and fair experience with SEO.
2.Well aware with website analytics tools.
3.Good understanding of performance marketing, conversion, and online customer acquisition
4.Excellent written and verbal communication skills
5.Up-to-date with the latest trends and best practices in online marketing and measurement.
1. Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns.
2. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Measure and report performance of all digital marketing campaigns, and assess against goals.
5. Researching and implementing content recommendations for organic SEO success
6. Collaborate with agencies and other vendor partners.
7. Optimize copy and landing pages for search engine marketing.
8. Perform ongoing keyword discovery, expansion and optimization.
9. Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and product awareness .