Head - Business Development & Strategy at INAAYA daycare
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Freelance - Digital Marketing - Day Care (3-7 yrs)
Job Responsibility
The Freelance Digital Marketing Expert will be responsible for promoting the daycare brand and acquire customers through multiple online channels. He/She shall be energetic, passionate, hard-working and dedicated towards the organization and its vision and mission. Following are the responsibilities of INAAYA daycare's Freelance Digital Marketing Expert:
- Setup online customer acquisition channels.
- Create, arrange and monitor digital marketing graphics and materials, in co-ordination with the management team.
- Monitor Google analytics, Facebook analytics and other digital marketing tools.
- Manage social media accounts (Facebook, Twitter, Instagram, Linkedin, Whatsapp) of the daycare.
- Identify and manage relevant platforms for blogging for daycare.
- Manage SEO & SEM activities of the website.
- Monitor daycare website and co-ordinate with website developer to enhance user experience of website.
- Setup, run and manage digital marketing campaigns on relevant/selected platforms.
- Create brand awareness of INAAYA daycare.
- Create monthly, quarterly and yearly online marketing budget planning.
Qualification, Experience & Skills Required
- Graduate with diploma or degree, preferably in digital marketing.
- At least 3 years of experience in digital marketing, preferably in education or child care sector.
- Male or female, aged 22-30 years.
- Knowledge of digital marketing tools & activities, including google analytics, facebook analytics, SEO, SEM, social media marketing etc.
- Proficient in MS Office tools (especially Excel, Word and PPT).
- Fluent in English and Hindi.
- Good communication and presentation skills.
- Pleasing personality with professional attitude and genuine love for children.
- Dedicated, hard-working and proactive.
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