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08/01 Itishree Mangotra
Manager - Talent Acquisition at freecharge

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Freecharge - Manager - Growth Marketing (5-9 yrs)

Gurgaon/Gurugram/Haryana Job Code: 193021

Work With Us

Get To Know Us First!

- Freecharge a subsidiary of Axis Bank Limited founded in 2010, is a Fin-Tech organisation revolutionizing Financial Products through technology.

- At our core, we- re a creative company. Ideas and pixels are where we live and we love building magical products that make our users feel - wow- . At Freecharge, you'll have the chance to do the best work of your life. We- re on a journey to build something new, something different and something innovative & that requires passion to build such incredible products.

Come join us and shape the future of Fin-Tech.

Do You Make The Cut?

- We are looking at a talented and driven growth marketing manager who will be responsible for growth of our merchant business. Key areas of focus will be growth marketing, understanding the business and TG, coming up with exciting digital oriented creative ideas and strategies and having a strong business outlook to monitor effectiveness and growth of the category.

- Our merchant business is has been growing at a rapid pace and we are looking to scale up quickly in this year itself with introduction of new exciting products and financial services. This role promises an opportunity of an exponential learning curve and a chance to make a difference in a thriving start-up kind of culture.

Title : Manager Growth Marketing

Location : Gurgaon

Experience : 5-7yrs.

Education: Graduation from an accredited university/college. MBA in marketing/digital marketing/any from a reputed B-School. An engineering degree or economics degree will be an added advantage.

Responsibilities

- Identify relevant target segments and develop marketing plans for merchant offerings with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leverage internal support and drive collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Extract key insights from for future campaign development and go-to-market strategies

- You will be developing campaigns to drive growth of merchant transactions

- You will handle end-to-end creation and execution of marketing campaigns and closely monitor effectiveness and product funnels for growth, activation ad retention.

- You will handle budgets and create marketing plans for our online/offline merchants and also execute them end-to-end.

- Work cross-functionally with business development, engineering, design, analytics, product management, operations, and marketing to design and execute marketing/growth initiatives

- Monitor, analyse and report KPIs to ensure growth/marketing initiative are driving profitable growth

- You will be responsible for prioritizing growth initiatives and product changes.

- You will be responsible for ensuring the FOS (fleet-on-street) and sales team is equipped with the right marketing materials for the pitch and presentations

Sounds Like You?

- 5-7 years of experience in marketing/performance marketing for preferably a digital brand. Some ATL/BTL marketing experience will be a plus

- Should have good planning and operational skills to ensure seamless execution across departments.

- Should be experimentative, creative and driven by ideas

- Having a creative bent of mind and target audience understanding, with the ability to generate ideas that deliver business KPIs

- Good data analytics skills

- Master in MS Excel. My SQL is good to have but not necessary

- Knowledge of tools like adobe analytics, adobe campaign, google analytics, firebase will be an added advantage

- Involved in consumer research and insight mining

- Cross-functional team management skills to liaison with both external agencies and internal stakeholders

- Understanding of digital & mobile ecosystem is necessary. Experience from similar industry is welcome.

- You'll demonstrate financial and commercial acumen when identifying business issues/opportunities

- Experience of working in unstructured environment and entrepreneurial in nature

- Excellent verbal and written communication skills

- Action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles

Our Playground!

Life at Freecharge!

- 450+ FCian- s, at Gurugram & Bengaluru locations

- Collaboration spaces & A flat and transparent culture

- Wow Corners, fun & reading Zone

- Best learning and development opportunities

Benefits

- Day-care facility

- Comprehensive Insurance Policy

- Wellness Benefits like Health check-ins

- 26 Weeks Maternity & 2 Weeks Paternity Leaves

- Adoption Assistance Program

- On-Site Parking at all locations

- A chance to have a big impact early in your career

ARE YOU READY?

TO

#ChargeYourFuture

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