Manager HR at Franolaxy Consultancy Pvt. Ltd.
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Franolaxy Consulting - Executive - Email Marketing (1-3 yrs)
Job Responsibilities :
- Email campaign setup and execution: including template creation, audience segmentation and QA processes.
- Setup and deploy complex programs within our marketing automation platform (automated and single-batch) to engage new prospects and existing customers.
- Build and test email templates.
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Develop audience segmentation and logic (so you should know how to work with audience segmentation logic for email campaigns).
- Work with user attributes, and web events work which are beneficial to understanding the mechanics of audience segmentation.'
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Create, schedule and deploy email campaigns and nurtures.
- Resize and modify graphics/images used within email templates
- Aid in list uploads, targeting, manage opt-out requests subscriber profile updates.
- Manage and/or coordinate QA process.
- Ensure best practices are included in email campaigns.
Requirements :
- Strong ability to work in HTML and CSS for email, including working with responsive layouts, conditional formatting, and optimizing for various email clients.
- Must have experience working with Marketing Automation Platforms.
- At least 1-2 yrs of working experience
- Experience in managing complex projects.
- Experience working cross-functionally.
- Great interpersonal skills.
- Excellent communication skills (written and verbal).
- Excellent project management skills and attention to detail.
- Must be highly organized.
Job Type: Full-time
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