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15/10 HR
HR at Foreignadmits

Views:157 Applications:59 Rec. Actions:Recruiter Actions:15

Foreignadmits - Manager - Digital Marketing (2-5 yrs)

Bangalore Job Code: 132950

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Roles and Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels and landing pages and implement ON Page and OFF Page SEO.

- Create Email Marketing Campaigns - Drip Campaigns, Newsletter, and Email List Building

Requirements :

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

 - Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking and up-to-date with the latest trends and best practices in online marketing and measurement

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