HR Manager at Flybunch Ventures (P) Ltd
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Flybunch - Manager - Digital Marketing (1-5 yrs)
Digital Marketing Manager
Key Responsibilities :
1. Manage engagements and campaigns on social media channels.
2. Conduct research and analyze data to identify and define audiences, business leads, habits and trends.
3. Brainstorm and develop ideas for creative marketing campaigns.
4. Utilize Search Engine Optimization (SEO) principles to create, manage and optimize content to support online marketing (organic and pay per click) campaigns on Google or other search engines.
5. Setting and optimizing LinkedIn, YouTube, Facebook, Twitter, Instagram and Google Search & Discovery ads campaign on a daily basis.
6. Maintain and improve websites and review data analytics.
7. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
8. Compile and distribute statistical information.
9. Liaise with external vendors to execute promotional events and campaigns.
10. Plan and execute initiatives to reach the target audience through appropriate channels (social media, paid and earned platforms, e-mail, etc.)
Skill Set Required:
1. Good teamwork, Creativity and writing skills.
2. Exceptional communication skills and networking ability
3. Thorough understanding of marketing elements (extensive digital marketing platforms such as SEO/Social media, social media, content marketing, podcast, email marketing, AdWords and PPC etc. and CMS/WordPress) and market research methods.
4. Understanding of Podcast and YouTube vertical with planning and executing performance-based YouTube ads campaigns.
5. Hands-on experience of Google Tags configuration using Google Tag Manager.
6. Knowledge of marketing data analytics and tools.
7. Strong attention to detail.
8. Good organization and planning skills.
9. Commercial awareness.
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